Computer Hardware Blog

An executive of Microsoft Corp.’s entertainment and devices division said in an interview that the company had managed to sell over one million Zune digital media players since its introduction. The company is pleased with the results, however, it does not claim that they are spectacular.

“We’re very pleased with the progress. We’ve sold a little over a million Zunes. In the category we’re in, the hard-disk-based category, we’ve got about 10% market share. It’s a good start. It’s not an overwhelming start.

I’m not going to pretend it’s some gigantic move,” said Robert Bach, president of Microsoft’s entertainment & devices division, in an interview with San Francisco Chronicle news-paper.

Microsoft’s Zune player is available in three colours with a duotone approach on each. The device has a 3” screen, contain a 30GB hard disk drive as well as some functionality, not currently available on competing products, such as Apple iPod or Creative Zen, including ad-hoc music sharing between a group of people in the range of the device, FM as well as digital radio, thanks to Wi-Fi connectivity. The cost of the player is $249.